How does the "Rip My Bag/Chopping Block - Incognito" review program work?
Thank you for your interest in our unique review challenge, "Rip My Bag/Chopping Block - Incognito"! This program offers both new and established leather brands a chance to have their products reviewed in an authentic, unbiased manner. Here's a quick rundown of how the process works:
- Product Selection: You provide a list of products, and we choose the one that will resonate most with our audience.
- Anonymous Purchase: We will purchase the product anonymously to simulate a real customer experience.
- Independent Review: Tanner will inspect the product and create a review video in his signature style, which will be shared across Instagram, TikTok, and Facebook. Please note that we need to tag your Facebook account as a brand partner to post it there. If we aren’t able to tag you, we will skip Facebook and only post on TikTok and Instagram.
- No Prior Screening: The brand won’t have any pre-approval over the video content.
- Product Reimbursement: After the review, we will invoice you for the product's cost.
- Review Fee: There is a $1,000 production fee for the video review to cover the costs of due diligence, shooting, and editing. This is separate from the product reimbursement.
- Publishing & Transparency: The video will be marked as a paid collaboration, ensuring full transparency with the audience.
Currently, the program is only available to US and EU brands due to logistical challenges, but we may expand in the future. You can learn more and secure your spot by completing the intake survey: Complete the Intake Survey.
For more details, check out our video disclaimer here: TikTok Disclaimer Video.